PFDC THE BOULEVARD organized an opening of their eagerly awaited Karachi store on 10th September 2009 at Park Towers. The show had an amalgamation of designers who participated, namely, ASIFA & NABEEL, HSY, KARMA, LIBAS, MARIA .B, NICKIE N’ NINA, RANO’S HERILOOMS, SAFIA ABBAS, SARA SALMAN, ZARA SHAHJAHAN and ZAINAB SAJID. The PFDC, C.E.O., Naila Bhatti and Maria. B especially flew down for this event. The opening of the boulevard was accompanied by a mini show of the various designers. The collection consisted of eastern, western and bridal wear. The colors were muted and soft, grey, pink, light blue, white and beige highlighted with embroidery of beads and stones. The make up and styling was done by Huma. The jewelry was done by Shafaq Habib. The photography was done by Mohsin Jaffery. The collection was modeled by Iraj, Fauzia, Koni, Rafia, Saima, Rati, Aamir Afzal and Bilal Zahoor.
The PFDC opened the boulevard in Lahore 2007. It was a huge success and it naturally followed by an opening g of the Karachi store. The PFDC has also had regular shows with its designers to promote them.
The PFDC will be holding the first Pakistan fashion week in Lahore in December. The PR was managed by Frieha Altaf at Catalyst (PR & Marketing Company).
The opening of the boulevard was accompanied by a mini show of the various designers. The collection consisted of eastern, western and bridal wear.
1. PFDC The Boulevard
2. PFDC THE BOULEVARD
Adnan & Frieha
3. PFDC THE BOULEVARD
Adnan Perdesi
4. PFDC THE BOULEVARD
Andaleeb Rana
5. PFDC THE BOULEVARD
Ashley & Neera Mansoor
6. PFDC THE BOULEVARD
Andaleeb, Saba & Amna
7. PFDC THE BOULEVARD
Chuni Saigol with Meharjan Saigol & Frieha
8. PFDC THE BOULEVARD
Deepak Perwani, Huma & Mrs. Marium Tahir
9. PFDC THE BOULEVARD
Fauzia
10. PFDC THE BOULEVARD
Fayezha Ansari & James Abidi
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Fayezha, Parisheh & James
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Fayezha Ansari, Maheen Kkan & Tapu Javeri
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Fayezha, James & Maria
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Feeha Jamshed & Adnan Perdesi
15. PFDC THE BOULEVARD
Frieha Altaf & Neshmia
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Frieha, Uzma & Yasmeen
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Frieha, warren and mujeeb
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Ghazala, Frieha & Rizwana
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Guest
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Guest
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Hira Mir, Nida Mir & Frieha Altaf
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Huma
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Huma and Mrs Marium tahir
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Imran Qureshi, Neshmia Ahmad & Nazeen Tariq
25. PFDC THE BOULEVARD
Iraj, Zainab Sajid & Fauzia
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Koni, Rati, Iraj, Fauzia & Saima
27. PFDC THE BOULEVARD
Koni, Rati, Iraj, Fauzia, Saima & Ashley
28. PFDC THE BOULEVARD
Mr & Mrs zainab sajid
29. PFDC THE BOULEVARD
Mr and Mrs Murteza Mehfooz
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Mrs.Marium Tahir, Huma & Friend
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Nadia Mystry and her brother
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Naeem Zamindar with Aneela Darbar and Frieha
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Naila, Frieha and Neera Mansoor
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Naila, Nazeen and Zara
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Nazeen tariq, yasmeen, uzma jamil
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Nazeen Tariq, Neera Mansoor & Neshmia
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Nazeen,Yasmeen and Uzma
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Neera Mansoor & Neshmia
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Neera Mansoor, Nadia Mystry and her brother
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Neshmia, Nazeen, Aliya Asim, Ghazala, Friend & Zara
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Rabia chaudary
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Rati, Iraj, Fauzia & Saima
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Sana & Nini
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Shafaq Habib
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Shafaq habib (jeweller) and Naila
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Shahzia, Zaheer Abbas, Nasreen Bokutz, James Abidi, Fauzia & Ira
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Shamoon and Maria
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Shernaz Hussain & Sadaf
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Tammy Haq, Maheen Khan & Yasmeen
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Yasmeen and Jamil Baig
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Yousuf Bashie & Ayesha Omar
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Yousuf Bashie & Maria
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Yousuf Bashie & Zainub Sajid
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Zainab Sajid, Frieha Altaf & Naila Bhatti
55. PFDC THE BOULEVARD
Zurain, Andaleeb Rana, Saba Imtiaz & Amna Isani
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Ashley with models
57. PFDC THE BOULEVARD
Ayesha Omer
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Azfer
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Feeha Jamshad
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Frieha Altaf with Parisheh
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James. S. Abidi
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Maria . B
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Maria. B & Shiraz
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Mr & Mrs Zainub Sahid
67. PFDC THE BOULEVARD
Shamoon
68. PFDC THE BOULEVARD
Tapu Javeri
69. PFDC THE BOULEVARD
Yousuf Bashir
