Pepe Jeans London, the iconic brand loved by discerning fashion enthusiasts worldwide for its effortlessly cool approach to style opened its first exclusive store in Lahore at Vogue Towers on Sunday 12th July, 2015 following brands successful launch in Pakistan last month through a store opening at Centaurus Mall, Islamabad.
Inclined towards relaxed casual wear, season after season Pepe Jeans introduces an array of trendy and fashionable silhouettes typical of a British born brand.
The Pepe Jeans flagship store is now open on the ground floor of Vogue Towers and stands as a landmark in concept store designed by Architects Inc. Aside from the clothes, shoppers will be drawn to the unique and creative ambiance of the store which is in accordance with the brand’s international store layout evocative of the vintage legacy of London’s retro Portobello Road.
The store is stocked with Men and Women’s wear from the Pepe Jeans Spring Summer ‘15 Collection. Overall the collection is a dichotomous mix of denim wear, lightweight t-shirts and casual shirts for men, and stylish top wear and dresses for women. The store also showcases key accessories such as belts and bags amongst others, whilst channelling the vintage spirit of Pepe Jeans.
The launch event was attended by fashion designers, stylists, models and renowned media personalities including Najam Sethi, Ramzan Sheikh, Shammal Qureshi, Redah Misbah, Kamiar Rokni, Natasha Kamal, Saira Rizwan, Munib Nawaz and Ayesha Sana amongst others. The event was managed by the JBnJaws Productions with Public Relations by Amjad Bhatti.
The worldâ€™s leading young fashion brand, Pepe Jeans London is launching in Pakistan through a series of flagship store in Lahore.