The Citizens Archive of Pakistan’s “No Man’s Land Cricket,” a publicity initiative to promote its Exchange for Change project, was shortlisted in the Interactive Outdoor Experience category at Cannes Lions International Festival of Creativity.
"If EFC and a friendly game of cricket ‘in between the border’ is not the testimony of change that the youth of Pakistan and India want then I wonder what is? The 10,000 families who are connected to this project are honoured by this nomination," said Swaleha Alam Shahzada, Executive Director of CAP.
The Citizens Archive of Pakistan CAP has taken an initiative to promote its Exchange for Change project boosting a friendly game of cricket between revelry India and Pakistan.
