Mountain Dew in partnership with Marvel brings this summer’s most eagerly awaited blockbuster: Avengers: Age of Ultron that will bring fans closer to the film. Mountain Dew stands out from all other brands by listening to what the consumers want – be it bringing to Pakistan thrilling action sports or a blockbuster movie like Avengers. It is a brand that instigates originality and refuses to follow – it inspires by leading new trends.
BodyBeat arranged the premier show at Nueplex cinema in Karachi on behalf of Mountain Dew exclusively for the Avengers aficionados, which was attended by the crème de la crème of our industry. Many known faces attended in throngs to be part of the first day, first show.
With a star-studded international cast including Robert Downey Jr, Scarlett Johansson, Chris Hemsworph, Elizabeth Olsen, Mark Ruffalo, Chris Evans, James Spader, Aaron Taylor Johnson, Jeremy Renner, Samuel L Jackson, Tom Hiddleseon amongst others led by Director Joss Whedon, the second film in the Avengers franchise unites stars from across the Marvel comics.
Building on more than a decade of successful entertainment partnerships, Avengers 2 remains Mountain Dews largest-ever international entertainment promotion. A powerful team, the Mountain Dew and Avengers: Age of Ultron partnership sparks an immersive, fan-focused campaign by Mountain Dew, reaching the “Dew Nation” in nearly 30 countries. The promotional campaign engages consumers across virtually every imaginable touch point – from in-store and special commemorative packaging featuring Avengers characters and exciting prizes, to custom cinema programs, a global television commercial and digital and social platforms sharing exclusive behind the scenes content.
With PR arranged by BodyBeat and the Red Carpet hosted by Anoushey Ashraf , the Red Carpet was ablaze with stars. Amongst those that attended the Premiere were Maheen Khan, Rizwan Beyg, Komal Rizvi, Waqar Zaka, Zhalay Sarhadi, Meera Ansari, Raana Khan, Beenish Perviaz, Ali Kazmi, Sanam Agha, Fatima Syed, Sohail Javed, Azaan Sami Khan, Fahad Mirza, Sarwat Gillani, Feroze Khan, Tipu Sharif, Adnan Shah Tipu, Nadya Mistry, Sarah Gandapur, Shazia Wajahat, Wajahat Rauf, Pomme Afzal, Palwasha Yusuf, Adnan Hussain, Hira Hussain, Naeem ul Haq, Aamina Rashid Khan, Muzna Ibrahim, Humayoun Alamgir, Tena Durrani, Khalid Malik, Asad Tareen, Kiran Khan, Tabassum Mughal, Amir Anees, Sammar Mehdi amonst others joined the BodyBeat Team at the Red Carpet.
Building a decade of successful entertainment partnerships, Avengers 2 remains Mountain Dews largest-ever international entertainment promotion.