For two exciting and interactive days, ladies were invited to come and experience the Luscious Cosmetics brand and to ‘Celebrate their Beauty’ at Qasr-e-Noor [Main Boulevard]. Luscious makeup artists were on hand at exclusive Luscious counters for free makeup trials, makeovers and consultations at makeup stations. Luscious also introduced a free Nail Bar where ladies were encouraged to experiment with the complete range of Luscious nail polish. The brand also introduced a Foundation Station offering expert guidance in finding the right foundation, concealer and powder to match one’s skin tone, as well as tips on the correct application. Ladies also received a personal beauty consultation card on arrival, where they could note the shades that were recommended by Luscious’ artists, especially for their skin and tone.
Both Luscious Live Beauty days also featured a Lucky Draw with prizes such as Luscious Gift Hampers and Party Makeup Vouchers. A 10% discount was also offered on all Luscious products for the duration of the event. A consumer event, Luscious also attracted several celebrities including designer Sara Shahid, art gallery owner Sanam Taseer, publisher Khadija Malik Hassan, model Aaminah Haq, TV host Ayesha Sana, director Mashal Peerzada, photographer and makeup artist Maram Azmat and makeup artist Amina Raja.
Speaking about the response of women in Lahore, Mehrbano Sethi, creator of Luscious Cosmetics has said: “The response was amazing and it always feels great to be appreciated directly by the consumer. I always feel the best way to get to learn about a brand is by experiencing it. An event of this kind gives everyone a chance to try out my entire product range, experience the quality of Luscious products and have fun creating their own signature look! I am proud that Luscious is a brand at par with global beauty brands, yet offers affordable and accessible products, created especially for Pakistani skin tones.”
Following the success of their popular Live Beauty Event in Karachi last year, Luscious Cosmetics brought the same event to Lahore to much acclaim!