The launch was a Catwalk production and the PR was done by Catalyst PR & Marketing. It was a well-attended star-studded event, decorated with a perfect enchanting and fresh ambiance just like the Lipton itself. The delightful garden setting was the perfect backdrop for a high tea replete with scones with strawberry jam and clotted cream, finger sandwiches and petit fours.
Models were dressed in avant-garde costumes with head gear depicting Forest Fruits, Chamomile, Lemon, Rosehip Peach, Russian Earl Gray and English Breakfast created mesmerizing aura. The costumes were designed by young Pakistan School of Fashion Design (PFDC) graduates Mohsin Ali and Akif Mahmood, were bold, inspiring and brought out the essence of each new flavor.
The new exotic flavors by Lipton will make you lost in distant tea gardens where delicate bouquets of flowers, fruits and fragrances are born. Forest Fruits add luscious pleasures of strawberry, cherry, blackberry, redcurrant and raspberry to your tea time. The aroma alone is enough to transport you to a fruit orchard.
Lipton new exotic flavors are not only delicious and refreshing but also healthy for mind and soul. Chamomile is relaxing and sooths a tired mind at the end of a hectic day. The Lemon Tea cuppa gives you the warmth during the chill of winters and cools you down during the blaze of summer. The alluring Rosehip Peach Tea is for the moment when you need to elevate your mood and electrify your soul. Russian Earl Grey Tea is made from the exotic foods and spices of Central Asia – escape with a combo of Asian tea & fruit aroma. The Lemon Tea is a definite thirst quencher which can be enjoyed at any time of the day. Forest Fruits Tea is definitely a flavor that will soothe your taste buds. And finally the classic Lipton English Breakfast Tea becomes your timeless morning companion.
The celebrities, who were present their to refresh themselves include Ali Zafar, Adnan Malik, Feeha Jamshed, Umar Sayeed, Saba Ansari, Adnan Pardasy, Faizan Haq, Frieha Altaf, Tooba, Nida Azwer, Deepak Parwani, Sanam Chadurey, and many more. The MC for the night was the beautiful and elegant Ayesha Omar.
Unilever Pakistan presented six exotic new flavors of Lipton Flavored Teas at CafÃ© Flo in Karachi this week, followed by an enchanting launch.