Who’s who of Lahore was present at the star-studded event launch of Khas-a lifestyle Home store with a difference; a classy affair by all means managed by Bilal Mukhtar Events and PR; Hina Shoaib was very much at the helm of affairs and is also the face of this venture; a thorough professional when it comes to handling the business that her husband and his family have set up in the past 5 decades. ‘Now it was high time to get into the act and take the ideas to another level,’ she said while sharing her thoughts on the background for Sadaqat Ltd which was founded in 1951 and is one of the oldest export companies of Pakistan.
KHAS concentrates on presenting its customers with a complete range of bed linen, exclusive hand-knotted carpets from Rugs and Home, who also export to Harrods and other top notch international stores, decorative accessories and trendy ready-to wear apparels. It is also offering a wide choice of crockery, cutlery and table linen and also features brands such as Designers Guild for Furniture thus out sourcing a diversity of design aesthetics. ‘The quality and finish we at KHAS are offering can’t be found elsewhere,’ she said with such authority that one can’t seem to defy her. Certain appliqué quilted and hand sewn bed spreads meant for the infants and teenagers have a wow factor to them. ‘This kind of work is unheard in Pakistan as such motifs and printing cannot be copied,’ she claims that the embellished and hand-embroidered bed-linen division is the strongest factor for KHAS which is also equipped with manual embroidery and laser cutting machines. ‘Our state of the art facilities enable us to provide a complete range of styles and designs to fulfill even the most demanding technical specifications.’
Fashion divas like Natasha Hussain, Sophia Khan, Nooray, filmstar Saleem Sheikh, Ahmad Ali Butt, stylists Ather Shahzad, Amna Kardar Ali and many socialites were there at the launching ceremony of Lifestyle Store KHAS.
The store itself speaks volume for the kind of effort that she has put into it. Unlike other such places this one calls out attention for its minimalist interior based on contemporary designs. To Hina it’s a home away from home for she resides in Faisalabad and comes every week to organize, manage the store and sounds optimistic when it comes to the fact that people will frequent the store despite the present financial crisis. ‘We have something for every one suiting every budget and occasion.’ Hina’s lifelong exposure to class and refinement having an extensive traveling experience made her quite aware of peoples taste and selection.
“Our aim is to provide a one stop solution for our valued customers in both domestic and international markets; As our retail chain has big potential in Pakistan moreover; we are committed to bring the product category; which is currently not being offered by any other retailer,’ this along with an interesting fact that Khas also features an art gallery meant to promote the work of upcoming artists. The aim of Khas is to ensure that people should be able to walk in and feel satisfied that they have put together a complete room. For those of you who wish to purchase, a complete range of styles and designs in bed linen, cushions, towels and washroom accessories, along with tiebacks, pelmets and a vast range of filled products from duvets to pillows to mattress protectors than Khas in Lahore is the place to be.
Lifestyle Store KHAS has kicked off in Lahore, at Gulberg in the presence of whoâ€™s who of town to come across the exciting range of dresses.