The exclusive preview of the brand new store was attended by designers, media personalities and socialites alike such as Sehyr Saigol – Chairperson of the Executive Committee of the PFDC, Saad Ali – CEO PFDC, Ather Hafeez, HSY, Kamiar Rokni, Faraz Manan, Maheen Kardar Ali, Mahgul Rashid of Mahgul by Nasreen Shaikh, Shazia Deen, Rana Noman, Mohsin Ali, Huma Amir Shah, Guddu and Shani, Nooray Bhatti, Zara Peerzada, Natasha Hussain and Neha.
The new Sana Safinaz flagship Lahore store stocks their coveted embroidered lawn, stitched lawn and silk tunic collections. The store also features an assortment of accessories such as their trendy footwear and designer handbag series which are available in a diverse range of colour ways, and other accessories such as jewelry, belts and scarves to name a few. The flagship store also features Sana Safinaz’ acclaimed “Urban Chic” collection which was recently showcased at PFDC Sunsilk Fashion Week 2013 and their "Resort Chic" collection which was presented during Fashion Pakistan Week 5.
Speaking about the Lahore store launch, designer Sana Hashwani said; “At Sana Safinaz, we feel that our brand’s continued success is largely attributable to the mass appeal of our clothing. By providing our clientele a diversity of choices, ranging from bridals to evening wear and now stitched lawn, we ensure that our customers always find a Sana Safinaz outfit ready to match their immediate and long term fashion needs. We hope our new store will greatly assist our Lahore patrons in finding that perfect outfit to match their every occasion.”
Speaking about the Lahore store launch, designer Safinaz Muneer said; “The Sana Safinaz brand has had a very busy year, from our participation in the country’s major Fashion Weeks to the launch of our flagship stores in Karachi and Lahore.
We are deeply humbled by the appreciation the brand has received and look forward to raising the bar for Pakistani fashion even higher! As with our Karachi store, our Lahore flagship outlet is a one-stop shopping destination and aims to provide our discerning customers an all-encompassing fashion experience. We hope that our Lahore patrons will visit the store and indulge in some much needed retail therapy!”
Indeed, designer duo Sana and Safinaz have long been synonymous with graceful, elegant and chic styles. Having formed a forte for themselves in the fashion industry for their clothes ranging from intricately embellished bridals to refreshingly cool lawn prints for summer, the brand’s designs are for the quintessential Asian woman and feature a strong Eastern influence. With a standalone store just recently launched in Karachi at Dolmen Mall – Clifton for Sana Safinaz Prèt, the label’s lawn collection has also recently been nominated for a prestigious Lux Style Awards 2013 in the category of ‘Achievement in Fashion Design’.
The designer duo will be launching their flagship stores in Faisalabad and Islamabad later in 2013.
Following the acclaimed launch of their Karachi flagship store in Dolmen Mall, renowned designer duo Sana Hashwani and Safinaz Muneer launched their brandâ€™s first standalone flagship store in Lahore at Ali Zeb Road, Gulberg 3.