The Levi’s® Curve ID line utilizes a revolutionary fit system based on shape, not size. It is a paradigm shift from the industry standards of the way women shop jeans. The preview also featured the gorgeous spokesperson of Levi’s® Ayesha Omer along with the Saima Azhar, Abeer Adeel and Maha.
The event started off with the sparkling celebs and socialites on the Red Carpet for the media session, followed by a fashion presentation showcasing the new popular global women’s Levi’s® Curve ID denim line. Afterwards Levi’s® announced exclusive discounts on all women’s products for this day. Levi’s curve ID was introduced back in 2010 and since then thousands of women have found the perfect jeans of their own shapes. The line was created as a result of studying more than 60,000 body scans and listening to women around the world – from ultra-curvy to stick straight and everything in between.
“Levi’s® Curve id is a game changing, paradigm shift from the traditional way women shop for the jeans & find their perfect fit. Unlike other denim brands, Levi’s® Curve Id is about shape, not just size.”Usama Butt, Product Lead, Levi Strauss & Co.
The Levi’s® Curve ID focuses on curves and size allows every woman to select their own perfect size. For this reason three different models are showcasing three different types of curves i.e Slight curve, Demi Curve & Bold Curve.
Levi’s fit system is based on insights about a woman’s body–her individual shape and proportions. After studying and listening to women from around the world, we identified three distinct body types that account for 80 percent of women in our global markets. The PR of the event was handled by Catalyst PR & Marketing.
Levis Pakistan presented their most anticipated unique concept Levis curve ID; Perfect. We are not the same here at The Forum, Karachi in an exclusive preview, well attended by celebrities, socialites and media personnel.
1. Launch of Levi’s Curve ID Perfect Fit Jeans, Levi’s Women Jeans
Levi’s® Pakistan presented their most anticipated unique concept “Levi’s® curve ID; Perfect. We are not the same†here at The Forum, Karachi in an exclusive preview, well attended by celebrities, socialites and media personnel.
2. Launch of Levi’s Curve ID Perfect Fit Jeans
Aaniya and Asma
3. Launch of Levi’s Curve ID Perfect Fit Jeans
Abeer Adeel
4. Launch of Levi’s Curve ID Perfect Fit Jeans
Abeer and Maha
5. Launch of Levi’s Curve ID Perfect Fit Jeans
Ahsan, Abbas and Mohsin
6. Celebrities at Launch of Levi’s Jeans
Ayesha Omer
7. Celebrities at Launch of Levi’s Jeans Karachi
Emaad
8. Celebrities at Launch of Levi’s Jeans Karachi
Fakhir
9. Celebrities at Launch of Levi’s Jeans
Farah
10. Celebrities at Launch of Levi’s Jeans Karachi
Fatima
11. Levi’s Launched Curve ID Perfect Fit Jeans in Karachi
Frieha Altaf, Samina Maleeh and Mahvash
12. Levi’s Launched Curve ID Perfect Fit Jeans in Karachi
Frieha Altaf
13. Levi’s Launched Curve ID Perfect Fit Jeans in Karachi
Frieha, Samina Maleeh and Mahvash
14. Levi’s Curve ID Perfect Fit Jeans Launch
Habiba, Usama, Salman, Samina Maleeh, Ahsan and Sarah
15. Levi’s Curve ID Perfect Fit Jeans Launch
Humaira, Samina Maleeh and Sonia
16. Levi’s Curve ID Perfect Fit Jeans Launch
Konain
17. Levi’s Curve ID Perfect Fit Jeans Launch
Maha Burney and Nadir Feroze
18. Levi’s Launched Curve ID Perfect Fit Jeans in Karachi
Mahvash and Monica
19. Launch of Levi’s Curve ID Perfect Fit Jeans Karachi
Mahvash, Kiran and Habiba
20. Launch of Levi’s Curve ID Perfect Fit Jeans Karachi
Monica
21. Launch of Levi’s Curve ID Perfect Fit Jeans Karachi
Rasti, Mahvash, Omair and Habiba
22. Launch of Levi’s Curve ID Perfect Fit Jeans Karachi
Saima Azhar and Ayesha Omer
23. Launch of Levi’s Curve ID Perfect Fit Jeans Karachi
Saman Abid
24. Launch of Levi’s Curve ID Perfect Fit Jeans Karachi
Samina Maleeh and Monica
25. Ladies Jeeans Launch by Levi’s in Karachi
Samina Maleeh
26. Ladies Jeeans Launch by Levi’s in Karachi
Saminah Maleeh and Ghazala Humayon
27. Ladies Jeeans Launch by Levi’s in Karachi
Saminah maleeh and Mahvash
28. Ladies Jeeans Launch by Levi’s in Karachi
Samra Muslim and Bushra
29. Ladies Jeeans Launch by Levi’s in Karachi
Sarah
30. Ladies Jeeans Launch by Levi’s in Karachi
Shafqat
31. Levi’s Pakistan Launched Curve ID Perfect Fit Jeans
Shazia, Hameed and Maya
32. Levi’s Pakistan Launched Curve ID Perfect Fit Jeans
Shazia, Maya, Frieha Altaf and Hameed
33. Levi’s Pakistan Launched Curve ID Perfect Fit Jeans
Tooba
34. Levi’s Pakistan Launched Curve ID Perfect Fit Jeans
Umair, Sana and Owais
35. Levi’s Pakistan Launched Curve ID Perfect Fit Jeans
Yildrim
36. Levi’s Pakistan Launched Curve ID Perfect Fit Jeans
Zainab and Zara
