Pakistan’s two big fashion names So Kamal and Ayesha Farooq Hashwani join hands together to bring a stylish Lawn 2015 , at a glamourous red carpet launch over Mocktails and Hors d’oeuvres on Wednesday , the 11th of March. From 6:00 pm to 9:00 pm at So Kamal Flagship Store 3rd Floor, The Centaurus Mall Islamabad ,handled by PR guru Rezz Aly Shah and hosted by Pakistan’s favourite red carpet hostess Natty and models Farwa, Nada, Dania and Kanwal. Attended by the crème de la crème of the Capital, it was a rocking event reception with guests pouring inn to give good wishes to the hosts.
Faryal Ahmed, a socialite said, “I think this Lawn speaks volumes of fab designs of Ayesha who is a household name in high fashion and So Kamal for its great collaboration and Rezz PR is best in capital to launch such high end places .”
“‘So Kamal‘ the brainchild of the Creative Director and CEO Erum Ahmed has been around for a few years now, and has made its mark by providing the clients with quality home textiles, unstitched, prêt and consistently introduced our critically acclaimed and coveted designer lawn collections in 2012, 2013 and 2014 along with establishing a ground breaking 8 stand- alone lifestyle retail stores by the name of So Kamal, in Lahore, Karachi, Islamabad, Multan and Faisalabad. At So Kamal, our aim and vision is to provide accessible fashion that reflects style, comfort and individuality, which is what we endeavour to further this lawn season again. In this respect we are pleased to announce our partnership with versatile designer Ayesha F. Hashwani to present a collection for the upcoming Spring/Summer 2015, where high fashion meets top quality and mass retail. The Kamal Lawn by Ayesha F. Hashwani collection provides you flexibility in design, giving you options to put together a unique ensemble. My team and I are excited about each piece in this collection, and we hope that you will share the same enthusiasm while wearing this lawn. In coming years, So Kamal plans of introducing various additional textile products in Pakistan, I hope we will continue to enjoy your patronage.” Says CEO Erum Ahmed
Designer Ayesha Hashwani says “Collaborating with So Kamal one of the foremost leading textile manufacturers in the indusâ€¨try has been a wonderful experience. This seasonâ€¨we are pleased to present to you our finest designs, styles and embellishments. Combining fineâ€¨quality with cutting edge designs in bold colour hues and styling, has been our priority. Throughâ€¨sheer dedication and wonderful team work, I amâ€¨thrilled to unveil a limited edition collection ofâ€¨Kamal Lawn by Ayesha F. Hashwani, that has â€¨been a project close to my heart.”
Ayesha Farooq Hashwani and So Kamal comes together to bring a fashionable Lawn 2015, at a glamourous red carpet launch over Mocktails and Hors d'oeuvres.