Fashion Central Multi Brand Store is a purpose-built facility spread over an area of 3,300 square feet and is initially stocking the creations of 31 women’s wear designers, 4 men’s wear designers and 5 jewelry designers. In an effort to promote emerging talent, the new store also features a dedicated space for the work of exemplary students from the Pakistan Institute of Fashion Design, a first for any multi-brand store.
The exclusive evening featured prominent cricketers, musicians, fashion designers, esteemed members of the press and media personalities. This was followed by a lucky draw where guests were given a chance to win outfits from designers stocking at the new outlet. The evening further featured a live mannequin display where models wore outfits from participating designers.
The evening was well-attended and featured fashion industry stalwarts and media personalities including national team cricketers Ahmed Shehzad, Nasir Jamshed, Imran Nazir, Abdur Rehman; musicians Fariha Pervez and Noman Javed; models Alyzeh Gabol, Fia and Natasha; TV personality Huma Amir Shah; fashion entrepreneurs Zahra Raza & Sadaf Raza; fashion designers Ashraf Feerasta Daredia of Pink Chiffon, Waleed Zaman of Kayseria, Rana Noman, Sammy K, Uzma Sheraz, Shireen Lakdawala, Hajra Hayat, Huma Taj and Sarah Salman.
The new store is stocking a broad selection of clothing from a diverse range of brands with clothes priced between Rs. 3,500 to Rs. 30,000, the mid-tier store also houses children’s wear. In addition to this, latest shoe range from Chic and jewelry pieces by brands such as AIMS Couture, Ayesha Qadeer, Diamond Emitations, Iquera and Midas are also a huge attraction for jewelry lovers. Lets have a look at event images of set 3.
Fashion Central, Pakistans leading fashion portal, launched its first multi-brand store at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.
1. Launch of Fashion Central Multi Brand Store – Set 3
Fashion Central, Pakistan’s leading fashion portal, launched its first multi-brand store at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.
2. Launch of Fashion Central Multi Brand Store - Aamir, Shima
Aamir, Shima
3. Launch of Fashion Central Multi Brand Store - Annie, Mansoor
Annie, Mansoor
4. Launch of Fashion Central Multi Brand Store - Arun, Sara
Arun, Sara
5. Launch of Fashion Central Multi Brand Store - Farah, Sonia, Annie, Rabia
Farah, Sonia, Annie, Rabia
6. Launch of Fashion Central Multi Brand Store - Fatima, Saadia
Fatima, Saadia
7. Launch of Fashion Central Multi Brand Store - Fareeha Pervaiz
Fareeha Pervaiz
8. Launch of Fashion Central Multi Brand Store
9. Launch of Fashion Central Multi Brand Store - Models
Giti, Zara, Aamir, Rima, Ashi, Dania, Faiza, Sophia, Natty, Gul
10. Launch of Fashion Central Multi Brand Store - Hina
Hina
11. Launch of Fashion Central Multi Brand Store - Humeera, Muneeba
Humeera, Muneeba
12. Launch of Fashion Central Multi Brand Store - Imran, Aisha
Imran, Aisha
13. Launch of Fashion Central Multi Brand Store - Iquera, Maggo
Iquera, Maggo
14. Launch of Fashion Central Multi Brand Store - Kauser Humayun
Kauser Humayun
15. Launch of Fashion Central Multi Brand Store - Models Posing
Models Posing
16. Launch of Fashion Central Multi Brand Store - Mr. & Mrs. Usman Shah
Mr. & Mrs. Usman Shah
17. Launch of Fashion Central Multi Brand Store - Mrs. Shah & Huma
Mrs. Shah & Huma
18. Launch of Fashion Central Multi Brand Store - Nazish, Fatima, Maleeha
Nazish, Fatima, Maleeha
19. Launch of Fashion Central Multi Brand Store - Rabiya , Shahida
Rabiya , Shahida
20. Launch of Fashion Central Multi Brand Store - Rima , Alyzeh
Rima , Alyzeh
21. Launch of Fashion Central Multi Brand Store - Saba
Saba
22. Launch of Fashion Central Multi Brand Store - Sadaf, Zara
Sadaf, Zara
23. Launch of Fashion Central Multi Brand Store - Sadia and Friends
Sadia and Friends
24. Launch of Fashion Central Multi Brand Store - Sahar
Sahar
25. Launch of Fashion Central Multi Brand Store - Saira
Saira
26. Launch of Fashion Central Multi Brand Store - Saira, Yasmeen
Saira, Yasmeen
27. Launch of Fashion Central Multi Brand Store - Sara, Sana
Sara, Sana
28. Launch of Fashion Central Multi Brand Store - Shahid
Shahid
29. Launch of Fashion Central Multi Brand Store - Sharjeel
Sharjeel
30. Launch of Fashion Central Multi Brand Store - Sophie, Sumi
Sophie, Sumi
31. Launch of Fashion Central Multi Brand Store - Uzma and Azhar
Uzma and Azhar
32. Launch of Fashion Central Multi Brand Store - Yasmin
Yasmin
33. Launch of Fashion Central Multi Brand Store - Zeenab
Zeenab
