Hopscotch, a leading kidswear brand in Pakistan ran a campaign event “Box of Kindness” ahead of its 5th Birthday. The event was attended by leading social media influencers, leading bloggers and general public where they donated generously to the children in need.
Following the trend of social messages they have set through their anti-bullying campaign in 2018, Hopscotch has now taken other social initiatives, and along with Box of Life they also introduced Box of Kindness. Box of Life is an eco-friendly campaign launched by Hopscotch entailing giving out of seeds that can be planted to encourage a healthy and clean environment.
Box of Kindness, on the other hand, consists of pre-loved clothes that are donated to children in need. Hopscotch strongly believes in giving back to the society and aims to fulfill its corporate social responsibility. Hopscotch being a project of passion for the founders, Romana and Harris, aims to create quality kidswear products in Pakistani market. Now that the brand is turning 5 years old soon, they ran a campaign “Box of Kindness” to celebrate their 5th year as a successful brand.