Charizma prides itself on being the brand of preference for discerning customers who are in search of things, unique and chic without compromising on aesthetics or price.

Evolution is the name of the game! Founded in 1985 by Muhammad Riaz, journey begins by the name of Riaz Arts.

The brand's humble beginnings from Lahore took a stride forward into the new age of textile design when Muhammad Riaz instilled in the employees a vision to remain above par in producing the best quality fabric to suit the customer’s needs.

House of Charizma Initially focusing at the wholesale market, it began capturing local markets in Pakistan and eventually reaching to customers internationally.

The company’s diversified product portfolio, dedication towards excellence, and by offering customers with a cost-effective product range that suits modern demands provided them with an impetus to grow and evolve into who were are today, Charizma.

Today, they proudly stand as an established brand in Pakistan and abroad working with the zeal and commitment infused in their work ethics by the founder.

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