The Fashion Parade 2013 materialized into a flurry of colors, aesthetics and stylized beauty on November 15 at the Asia House. The stellar, well-organized show attracted many important, high profile attendees such as James Caan, Lord Noon, Ahlya Fateh, Kamel Hothi, Pinky Liliani, Dr. Ghazala Hamid, CEO of DVK group & Fashion Parade’s main sponsor Deepak Kantuwala, Nevid Ahmed and the Deputy High Commissioner Pakistan Embassy, Imran Mirza among others.
The event, organized by Mustang Productions and Encylcomedia PR, started on time with a reception for the guests followed by an exhibition. The actual show was divided into two segments with the iconic pioneer of the Pakistan fashion industry, Maheen Khan, opening for the show with her collection “Nostalgia”, evoking the decadence of a time when maharanis and princesses of Hind ruled the roost with their exemplary beauty and political acumen.
Next up was the dazzling prêt collection by Sania Mastakiya. Ttitled Hazan, it centered mainly on her trademark graphic patterned and printed silk cropped pants paired with tops & tunics in sleek silk.
The young and talented designer from Lahore, Mashaal Moazzam, presented her line "Reflections of a woman", designed for the woman who is rooted in traditions but faces the world on her terms.
The first segment was closed by Layla Chatoor, with her collection Garden of Eden, which comprised of fusion wear pieces featuring Western cuts with Eastern embellishments and sensibilities.
The show commenced after a short break of few minutes with Sara Rohail Asghar’s collection, "Aroos Zeba".
Nazneen Tariq was the second one to showcase her work on the ramp. Her jewelry line "Romancing the stones" consisted of unique pieces which exemplified the qualities of elegance, distinction and value.
Fahad Hussayn showcased his "Print Museum" Collection. The limited edition “Print Museum” collection featured live digital prints in ten beautiful designs inspired by different art forms and movements in both silk and chiffon.
Second last was Mariam Najmi’s "Ethereal Autumn" collection. Her brand Roshan Pret’s Collection embodied a richness of colour, an intricacy of design and an aura of elegance celebrating all women.
The finale of the show was a celebration of colors ‘Movember’ by Nomi Ansari. ‘Movember’ was a fun, playful mix of cottons, silks and chiffons with velvet trimmings & details and lots of pop art.
The indubitable show stopper was Hammasa Kohistani, a UK-based Pakistani supermodel with accolades to her name such as the Miss England title (formerly) and the brand ambassadorships of Lux UK as well as Beats.
The audience and designers showed an overwhelming response for the Fashion Parade, with a general view that more high fashion events of the sort should be promoted within the South Asian diaspora in UK.
Maheen Khan, Sania Maskatiya, Nomi Ansari, Layla Chatoor, Nazneen Tariq, Mashaal Moazzam, Sarah Rohale & Roshan's Pret Collection showcased at Asia House, Mayfair, in London