The much celebrated recently held Sindh festival never knew that they will have to bear such a big cost for using the superman logo in their pre promotional activity. According to many alleged reports, Sindh Festival has been reportedly sued by DC Comics, the legal owners of the Superman logo for a whopping US $20 million.
One of the key outstanding features of the Sindh Festival that almost the whole province instantaneously noticed was the Superman inspired logo. Unfortunately, the symbol that the Bhutto family used to brand the festival has cost them much more than they anticipated.
DC Comics, the legal owners of the Superman logo, issued the notice to the Sindh Festival organizers through the State Department, for ‘using and abusing’ copyrighted material of the American Comic Company.
Sindh Festival’s marketing and media campaign caught a lot of news and the hype is being created by creatively incorporating and showing off “ a recognizable and world famous logo of Superman”, not just for the ‘bright logo’ and aggressive marketing but also for the entertaining promos featuring the ‘young’ generation of Bhutto family, calling out ‘ mera style hai ajrak, aur apka’ (my style has ajrak, and yours?).
Kachee Goliyan, the blooming comic creators from Karachi, took a very ironic yet interesting view point towards this allegation.
“The silver lining here is that MAYBE, just MAYBE, is bahanay he shayud Pakistan mein DC officially ajayay.Please mil kar dua karein” ” (through this excuse, we wish DC might come to Pakistan, please join and pray). The hilarious review of the Superman logo on their website, along with extending it to the impacts of DC arriving in Pakistan has also been processed”.
Nobody can deny the fact that the superman logo actually generated a lot of talk ability of Sindh Festival. For now, letâ€™s bid farewell to the â€˜ajrak inspired masterpiece of branding by bearing a cost of US $20 million.