Renowned fashion brand Ralph Lauren has once again delved into the gaming realm, this time partnering with European entertainment agency G2 Esports in an exciting collaboration. As the exclusive fashion outfitter for G2, Ralph Lauren will dress both the organization’s athletes and creators, while also offering the same collection to fans.
The collaborative capsule collection includes a range of stylish apparel such as t-shirts, polo shirts, hoodies, tracksuits, and caps, all featuring the distinct co-branded G2 X Ralph Lauren crest. This unique partnership not only enhances the style quotient of G2’s members but also extends the opportunity for fans to sport the same exclusive designs.
Expressing her enthusiasm, Sabrina Ratih, COO of G2 Esports, stated, “We are really excited to announce this collection with Ralph Lauren. At G2, partnerships are all about creating better experiences and offerings for the consumer, bringing fans closer to the brand, and attracting new audiences. This collaboration does all of that and more.”
This foray into gaming is not Ralph Lauren’s first venture into the industry. The fashion label has been at the forefront of exploring online worlds, paving the way and establishing fashion’s presence within these spaces. In recent years, Ralph Lauren has unveiled a range of virtual experiences and limited digital collections for popular metaverse platforms like Roblox and Zepeto, effectively connecting with a younger generation of shoppers.
The latest collection, created in collaboration with G2, made its debut during the LEC Summer Finals, where G2’s League of Legends team competed. Following the event, the collection was made available to the general public, allowing gaming enthusiasts and fashion-forward individuals alike to embrace the distinctive G2 Esports x Ralph Lauren style.
By joining forces with G2 Esports, Ralph Lauren continues to demonstrate its commitment to innovation, pushing boundaries, and embracing emerging cultural trends. This collaboration not only strengthens the bond between fashion and gaming but also reflects the brand’s dedication to providing exceptional experiences and engaging with diverse audiences.