In a move to address the growing demand for sustainable travel options, Japan Airlines (JAL) has partnered with Sumitomo Corporation to launch a trial clothing share service for foreign tourists and business travelers visiting Japan. This initiative aims to measure the environmental impact while catering to the surge in travel post-pandemic.
The trial, called ‘Any Wear, Anywhere’, is set to run from now until August 31, 2024. JAL hopes to encourage customers on their flights to choose rental clothing instead of carrying excessive luggage, aligning with the increasing preference for eco-friendly choices among travelers.
Sumitomo Corporation will oversee the development of the reservation system and handle the procurement, laundering, and delivery of clothes. The apparel provided will be sourced from excess stock and pre-owned clothing, effectively repurposing existing resources.
JAL plans to monitor changes in passengers’ checked-in baggage weight during the trial period, seeking to verify the reduction in carbon dioxide emissions resulting from the reduced airplane weight.
Wefabrik, renowned for its range of ethically and organically made-in-Japan products, will be the clothing partner for this trial service. Their products will be made available to customers participating in the trial, ensuring a sustainable and responsible approach to fashion.
Through this clothing rental service trial, Japan Airlines and Sumitomo Corporation aim to offer travelers more sustainable options while promoting environmentally friendly practices in the travel industry. By reducing luggage weight and monitoring carbon emissions, this initiative contributes to a greener and more responsible future for air travel.