Momina Duraid talked about how she got to where she is today. She explained how the people have turned her down when she was deciding to materialize this novel based drama “Hamsafar”. She said that the response was unbelievable for Humsafar, the tale of submissive Khirad, brooding Ashar and vindictive Fareeda made its way to millions of Pakistanis and Indians worldwide.
Speaking about Humsafar, a serial that actually changed the drama industry as we know it, Duraid revealed an unbelievable fact: the drama was initially rejected by two channels. Although she didn’t go into details about how those channels probably lamented the loss later on, she described the experience of the drama itself:
“When I was working with Farhat Ishtiaq Humsafar was not the drama we had in mind. We were doing another project, which is yet to be aired, but when I read the novel I thoroughly enjoyed it and told Farhat I wanted to base my drama on it. She told me it had already been declined by two channels and I responded with: ‘If I can feel it, public can feel it as well,’” the director told the host.
Not only in Pakistan has the serial made its way beyond the domestic boundaries. People around the worlds exchange their thoughts for this drama and the Indian fans following was immense. The public did love Humsafar – people across Pakistan started identifying Fawad Khan, who already had made his mark, as Ashar and Mahira Khan as Khirad. Hamsafar aired 2 times, in Pakistani hum TV on Indian Channel Zindagi due to its huge popularity.
Momina Duraid was not always involved with the media. She was marketing major who worked for a bank.
“Media was the last thing I thought I would do. My mother-in-law, Sultana Siddiqui has been definitely associated with the industry as she worked for PTV but at the beginning I was only looking after finances. I didn’t know that I would be stepping into the creative side of things," she said.
Producer - director and CEO of Momal Productions, Momina Duraid biggest commercial success â€œHamsafarâ€ rejected by two television channels.