The new collection takes its inspiration from modern trends such as contemporary digital prints and celebrates the femininity of the modern Pakistani woman. The creations have been meticulously crafted using fabrics such as digital viscose, silk velvet and pashmina embellished with ornate details and gilded edges. The designs also features traditional paisleys mixed with a subtle palette of dark colours and peacock shades. The outfits in the collection exhibit a diversity of cuts and silhouettes, ranging from dresses with long lengths to less voluminous tops and palazzo pants.
Speaking about the brand’s participation at Islamabad Fashion Week, Chairman Gul Ahmed Bashir Ali Mohammad said, “Islamabad Fashion Week presents a unique opportunity for Gul Ahmed to showcase our latest Fall / Winter Collection 2013 to the fashion conscious denizens of Islamabad. At Gul Ahmed, we take pride in our ability to meet the demands of even the most discerning fashion consumer and are confident that our latest collection will please our patrons and peers in the industry.”
Gul Ahmed also enjoys significant retail presence through its signature retail brand Ideas by Gul Ahmed. The chain now has an extensive chain of more than 40 retail stores across the country, offering a diverse range of products from home accessories to fashion clothing. With more than 60 years of experience in the textile industry, Gul Ahmed is globally synonymous with quality, innovation & reliability.
After the recent showcase of the collection in Lahore, Gul Ahmed, Pakistanâ€™s leading textile group, exhibit the brandâ€™s new Fall / Winter Collection 2013 at Islamabad Fashion Week 2013 at Serena Hotel.