The Body Shop is reportedly considering the sale of a substantial part of its business in Europe and Asia, accounting for approximately 14 percent of its global operations.
Cosmetics Business received confirmation of the potential sale, with The Body Shop emphasizing that it would not impact its operations in the UK.
In a statement, the company stated, “This further prioritizes The Body Shop’s strategically important markets and Global Head Franchise Partner relationships, which it will look for opportunities to build.”
The company plans to concentrate on strengthening digital platforms, exploring new sales channels, and enhancing retail experiences to better connect with customers.
A spokesperson clarified that the potential sale aims to reinforce operations in other key markets, enabling the company to build a brand capable of long-term competition and financial stability.
This development comes shortly after The Body Shop announced the departure of interim CEO Ian Bickley following the completion of Aurelius Group’s acquisition of the brand. The private equity firm acquired The Body Shop in a £207 million deal last year, collaborating with Natura &Co in an effort to find an owner capable of nurturing the brand’s DNA after a decline in revenue prompted its sale.