Chloé, the renowned French fashion house, has officially announced its partnership as the inaugural collaborator for Angelina Jolie’s newly unveiled sustainable fashion label, Atelier Jolie. This purpose-driven collaboration marks a significant milestone for both brands, showcasing their shared dedication to social and environmental sustainability, as well as their commitment to transparency and accountability.
The upcoming womenswear ready-to-wear capsule collection, co-designed by Jolie and Chloé’s creative director Gabriela Hearst, will embody the essence of modern femininity. It will emphasize the power of genuine connections between women, celebrating their authenticity and strength.
Drawing on Chloé’s extensive network of international artisans and craftsmen, as well as Atelier Jolie’s founding principles of ethical and sustainable practices, the collection will exemplify the harmonious blend of their respective visions. Together, they aim to create a compelling and impactful fashion line that exemplifies the values they hold dear.
Chloé added that the capsule will incorporate a higher percentage of lower-impact materials than any previous collection from the fashion house.
The collection itself will focus on eveningwear and offer a timeless aesthetic inspired by perennial pieces from Jolie’s own wardrobe. It will feature fluid silhouettes and tactile details, as well as the work of artisans from a Fair Trade enterprise and spotlight female-led social enterprises. In addition, many of the pieces will make use of deadstock materials in line with Atelier Jolie’s “to create one-of-a-kind pieces that embody personal creativity and purpose”.
Commenting on the collaboration, Gabriela Hearst said in a statement: “From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it. It is a way to elevate others through the beauty of garment-making and her deep respect for the environment.
“It’s an honour for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply.”
Angelina Jolie, founder of Atelier Jolie, added: “Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection.
“My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”
Chloé added that further details on the Chloé x Atelier Jolie collection will be revealed at a later date.
