Performing on stage can be thrilling, especially if you’re one of the newer bands in town. But if you’re wondering how to promote your new concert tour to get people in the door, it can be much more challenging than performing.
You have to be mindful of several things, such as your target audience, where to promote your tour, and how often. The bottom line is that you need a plan and to be creative. But don’t worry, we’ve got you covered. Here are the top five marketing strategies to promote your new concert tour.
Develop a street team
A street team is a group of people who help promote your shows in their local area. They can hand out your concert flyers, put up posters, and talk to people about your upcoming tour. Street teams are most effective when they’re made up of passionate friends and family about your music.
This is the core group of people talking up your shows and getting people excited about them. So make sure you take the time to develop a good street team that you can rely on. These people are your best chance to ramp up the atmosphere leading up to your concert tour and promote it through sheer word of mouth.
Create a press kit
A press kit is a document that contains all the information a journalist or media outlet would need to write a story about your band. It should include your band bio, high-resolution photos, a list of your previous shows, and any press coverage you’ve received.
A press kit is a great way to get media attention for your tour. If you don’t have any previous press coverage, don’t worry. You can still include things like your band bio and high-resolution photos. Apart from that, you could send out a press release if the tour will be on a grand scale.
A press release is an announcement you send to media outlets to generate publicity for your tour. It should be newsworthy and contain essential information about your tours, such as the date, time, venue, and ticket prices.
Run a social media campaign
Social media is a powerful tool that can help you promote your concert tour. You can use it to post updates about your tour, share photos and videos, and interact with your fans. Use hashtags and tag relevant people and businesses in your posts.
You should also run social media ads to promote your tour. This is a great way to reach a larger audience and get people talking about your tour. However, you first need to determine which platforms your target audience is using. Most likely, it’ll be Instagram, Facebook, or Snapchat.
You can even run a paid campaign to get quick results. A paid campaign is an advertisement that you pay for, and it appears in people’s feeds. This is a great way to reach a wider audience and get people talking about your tour.
Work with other bands
If you’re touring with other bands, make sure to promote their shows as well. This is a great way to build relationships and get people interested in your tour. You can promote their shows on your social media channels and hand out flyers at their shows.
Make sure to return the favor and promote their shows as well. This will help you build a strong relationship with other bands, making promoting your tour much easier. Alternatively, your band can also make a guest appearance on a renowned YouTube channel or a popular podcast. This will give you some great exposure and get people talking about your tour.
Give away free tickets
Giving away free tickets is a great way to generate interest in your concert tour. You can do this by running a contest or giveaway on social media. To make it even more effective, you can partner with other businesses to give away prizes.
This is a great way to get people talking about your tour and generate some excitement. Make sure to promote the contest or giveaway on your social media channels and in your local area. You can even put up posters or hand out flyers to let people know about it.
A final tip
While the above marketing strategies work like a charm, you must remember that not every band is the same. Each one has a unique target audience, and therefore, there’s no universal formula for promoting a concert tour. Experiment with different strategies and see what works best for you.
The most important thing is to begin promoting your tour as early as possible. The more time you have, the better results you’ll see. The bottom line is that promoting your concert tour doesn’t have to be difficult or expensive. With a little effort and creativity, you can make it a success.