Pakistan’s numero uno general entertainment network, HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, has rolled the red carpet of the country’s biggest and most sought after three-day bridal fashion extravaganza, QMobile HUM Bridal Couture Week 2016 Styled by Sweet Touch, to present the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk.
This year, the bridal extravaganza is styled by the renowned cosmetic brand Sweet Touch, London. The 13th edition of QHBCW is choreographed by Vaneeza Ahmed Ali.
Show one of the bridal extravaganza kicked off with the classic collection of bridal designer Mehdi, titled The Royal Courtyard, followed by QMobile Rising Star HEM’s Shahi Muhalla, a beautiful depiction of the Mughal era. FAS Design Studio was the third to present their collection on the runway which was followed by Chaap Tilak by MNR Design Studio. Show one concluded by Zonia Anwaar’s festive collection titled Daria’i Noor. Show 2 of QHBCW started with the Imperial Voyage by IVY Couture presented by Shazia & Sehr, which was followed by Ayesha Imran’s Afsana-E- Ishq.
Day 1 of three-day bridal extravaganza concluded with Sobia Nazir’s latest bridal collection titled The Mahal. QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day; Farhad Humayun opened the show for Mehdi with a special performance while film star Resham added grandeur to HEM’s collection. The charming Imran Abbas show-stopped for FAS Design Studio and Soch the Band performed on the ramp for MNR Design Studio and the gorgeous Mawra Hocane added glamour to the ramp for the brand while jewellery for the segment was by Samreen Vance. Dance maestro Wahab Shah added an extra flavour to the bridal drama with his impeccable QMobile special performance, while the stunning Iman Ali and the melodious Ali Sethi stopped the show for IVY Couture by Shazia & Sehr. Last but not the least, the beautiful Momal Sheikh graced the catwalk for Aisha Imran.
Q Mobile HUM Bridal Couture Week 2016 Styled by Sweet Touch is choreographed by Vaneeza Ahmed Ali, with backstage management by Muneera & Aamir of Production 021. All public relations operations and media liaison is carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited.