Chaand Raat is a cheerful night for Muslims. Ramadan is a holly and blessed month it is a month of rejoice, scarifies and practice to hold patience. At the end of Ramadan Muslims has blessed with the happy event of Eid. The night before the Eid day called the Chaand Raat, the night of great significance for people. This night the Muslims celebrate their fulfillment of the religious obligation.
There are old and new trends of celebrating Chand Raat. Technology and media has been influencing these religious celebrations all around the globe. Chaand Raat is a time of festivity when people gather in open areas and roofs at the last day of Ramadan to find the new moon, new moon signals the arrival of the Islamic month of Shawwal and the 1st day called the day of Eid. When the moon is sighted, people wish each other greetings of Eid. Women and girls get busy for the preparation of the very day celebrations.
Chand Raat in Pakistan:
Being a Muslim country Pakistan celebrates all the religious events with full pomp and show. In Pakistan Chaand Raat is highly significant for its rejoice and taste of celebration. All Pakistan gets engage for Eid festivities from the Chand Raat. People great each other many perform shukar nawafil and made prayers for peace and prosperity for their country and for their own self.
Old trends of Chaand Raat Celebrations:
A decade back when media was not much influential in human life, the chaand raat celebrations had different taste. The celebrations were mainly associated with the women and the kids only. The girls get engaged to decorate their houses and arrange the clothes of very day. The male members of the family have only played the role to accommodate the ladies at their home.
Girls get engaged to decorate their hands with Mhendi and buy matching bangles. Mother’s activities were mainly related to the kitchen for making desserts for the next day. The girls send gifts that were mainly comprise on Bangles and Mehndi to their friends with sweets and greeting cards.
Current trends of Chaand Raat Celebrations:
As we observe progress in every field, the change is also found in religious celebrations. Because of media, the celebrations adopt the marketing trends and advertisement of the celebrations contributes to achieve the marketing interests. Media highlights the festivities of the event and encourages people to make it dramatic.
There are full- time celebrations for Chaand Raat on different television channels. Shopping malls give different packages for Chaand Raat. Previously people like to complete their shopping before the Chaand Raat and just go markets only to see the festivities and for Menhdi. Now the people like to shop for Eid at Chaand Raat.
Chaand Raat Shopping:
With the changing trends the trend to shop on Chaand Raat is promoting by media. People take great interest in visiting malls and markets till midnight of Chaand Raat. City streets give festive looks, and brightly decorated malls and markets remain open late into the night to facilitate the customers. At malls and markets the excitement and enthusiasm on the faces of people is prominent.
Mehndi and Chorian:
Girls take great interest in buying bangles and decorating their hands with Mehndi. Mehndi artist are found on shopping malls too and increase the festivity of Chaand Raat shopping. Different stalls are set-up for the special occasion.
Previously the Chaand Raat was only the event associated with the girls, but now the boys also take part in this event celebration. They hold their shopping for the very night and enjoy it on Chaand Raat. Like girls they go to the salons and have haircuts and facials.
Media telecast live programs on this festive night, from the studios and from such shopping malls. Capture the festivities and rejoice of people. Different marketing organizations arrange Chaand Raat parties for people and give them gifts. Such parties provide people the festivities of event and are worthy for their market values.