MARIA.B. introduces Pakistan’s first designer embroidered silk brand: Mbroidered

After the launch of MARIA.B.’s trendsetting Fall/Winter collection of linens in 2013 and following the brand’s launch of its limited yet exclusive edition of Indian Pashmina, MARIA.B. Pashmina, Pakistan’s leading designer label has introduced a new line of designer embroidered silk ensembles with their latest brand, Mbroidered. Indeed, the new line is a first-of-its-kind range of designer silks which feature intricate embroidery on luxe silks. The new collection will be available at select MARIA.B. outlets and leading retailers nationwide and internationally in UAE and UK from 1st March 2014 onwards.

An artistic celebration of feminity, the collection features shirts and dupattas across 15 diverse designs in pure Chinese silk chiffons, grip and katan fabrics. Expect digitally rendered animal prints, Ottoman influences, motifs such as the feminine French rose, Phulkari, Mughal embroideries and cross stitch embroideries in silk thread and sequins. The Mbroidered premium silk brand further incorporates a diverse colour palette comprising of pristine pastels, earthy tones and bright highlights with velvet and digitally printed borders combined with laces and buttons.

The new line was unveiled in an august gathering of guests including renowned fashion designers, socialites and esteemed members of the press and featured a fashion presentation showcasing ensembles from the new collection. The event was managed by Bilal Mukhtar Events with public relations by Lotus PR.

Speaking about the new brand, Maria Butt, CEO MARIA.B. said, “My eponymous brand was launched 14 years ago with a vision to revolutionise and make accessible, women’s retail in the country. Having first started with one small stitching unit in Lahore, today, we are fortunate to be Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics and cottons all within one affordable label.

Our ethos has always been to provide multiple ranges of affordable designer fashion for women and in this same vein, based on the feedback of our patrons, we introduce our new designer embroidered silk, Mbroidered, as the first designer collection based in embroidered silks. With our new line, we endeavor to reveal new Mbroidered collections every 2 months and we look forward to introducing more brand lines, extension and innovations throughout the year.” The new collection features 2 piece unstitched silk outfits ranging between PKR 8,000/- to PKR 10,000/- for a shirt and a dupatta.

About MARIA.B. :

MARIA.B. is Pakistan’s leading designer brand with a vast retail network providing multiple ranges of affordable designer fashion for women. The eponymous brand was launched 14 years ago with a vision to revolutionise and make accessible, women’s retail in the country following Maria’s graduation from the prestigious Pakistan Institute of Fashion Design (PIFD) where she was the school’s first Valedictorian in 1998. Indeed since its inception, the MARIA.B. brand continues to encapsulate designer sensibilities within an affordable label.

Having first started with one small stitching unit in Lahore, today, MARIA.B. is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics and cottons all within one affordable label. MARIA. B. also has one of Pakistan’s most extensive retail networks with 25 standalone outlets in 11 different cities across the country, while also exporting to 6 international destinations including India, UK, USA, Bangladesh, UAE and Qatar.

With quality, design, innovation and affordability as the key brand ethos, the label’s seven brands include: MARIA.B. Cotton, Mgirl, MARIA.B. Evening Wear, MARIA.B. Lawn, MARIA.B. Kids, MARIA.B. Brides and Mbroidered. The brand’s vast repertoire of fashion also includes a range of accessories such as totes, clutches, earrings, rings, bangles, bracelets and necklaces.

Maria.B herself continues to play a pioneering role within the fashion and retail landscape. To this end, she currently serves as a definitive member of the board at PIFD, at Aik Hunar Aik Nagar (AHAN) and the Pakistan Fashion Design Council (PFDC). In addition to her contributions to the fashion industry, the designer also lends her strong support to different social causes including Shaukat Khanum Memorial Cancer Hospital, SOS Villages, Mother and Child Foundation and the Dimensions School for Special Children among others.

MARIA.B.’s fashion has been showcased at fashion events across the world and within Pakistan including in Chicago, USA (2001); Paris, France (Prêt-à-porter, 2001); New York, USA (2002); Bangkok, Thailand (Bangkok International Fashion Fair, 2002); Birmingham, UK (South Asian Fashion Mela, 2002); Los Angeles, USA (2003); Washington DC, USA (2004); and Manchester, UK (Asian Brides Show, 2004); Los Angeles, USA 2011. MARIA.B. is currently also available in Lahore, Karachi, Islamabad, Faisalabad, Peshawar, Oslo, New Delhi, Dubai and Manchester. Nationally, MARIA.B. has consistently showcased her prêt a porter at the PFDC Sunsilk Fashion Week (2010, 2011, 2012 and 2013), the PFDC L’Oréal Paris Bridal Week (2011) and at Pantene Bridal Couture Week (2013).