The last day of Fashion Pakistan Week Spring/Summer 2014, organized by Fashion Pakistan Council and HUM Sitaray, is association with Toni & Guy, TDAP, Bank AlFalah, Nestle Everyday and Nishat Linen, witnessed a full house of celebrities and icons of Pakistan’s fashion industry.
Act one of Day 3 started with a bang with an eye-catching and funky collection by Tapulicious featuring Kamiar Rokni, HSY and Mohsin Ali. The ensembles were inspired by colourful and repetitive patterns of traditional ‘shamiana’ tents. The prints and bags were based on silk paintings and artistry of a famous Japanese artist, and Tapu’s aunt, Mariam Syedullah. Each print contained hundreds of miniscule photographs of Karachi that were put into artistic stitch by House of Kamiar Rokni. The second collection of Tapu featured Mondrian-style color blocking that was crafted into garments by the very talented Mohsin Ali. The third and final selection was inspired by current trends with a monochromatic look at the animal world. Tapu used zebra and leopard prints layered alongside chevron stripes and kaleidoscopic color creating a fresh look at an old classic.
The vibrant collection of Tapulicious was followed by an elegant showcase by Maleeha C. Nasir’s label Daaman. Maleeha C. Nasir has been involved in the fashion business for over a decade. She started modelling during her undergraduate days at LUMS. Maleeha took the plunge into designing in 2009 by launching her acclaimed ready-to-wear label “Daaman”.
The third act of Show One was presented by Gul Ahmed, a household name that represents the retail textile industry of Pakistan. Over the years, Gul Ahmed has emerged as a complete solution for fashion and regular wear. The diversified brand encompasses everything under one umbrella including lawn prints, ‘khaddar’, chiffon, silk and designer lawn suits.
Show one ended with Ali Xeeshan’s exquisite stitch-work that was based on conventional materials with unorthodox aesthetics. Ali Xeeshan is also renowned for his bridal couture that circles around the ethnic background of Pakistan.
The second show of Day Three started with an elegant collection by Wardha Saleem. Wardha Saleem is another prodigy produced by Indus Valley School of Art and Architecture who mastered the art of fashion and textile designing. Her intricate printed lawn designs and cuts have captured the interests of her clients from the very beginning of the brand.
Mahin Hussain was next to show her talent to fashion gurus. Her collection was based on the poetry of the late Parveen Shakir. Mahin Hussain specializes in leather and canvas handbags. The designs were simple yet bold. The label boasts of a very patriotic line of canvas bags that featured quotes from Quaid-e-Azam Mohammad Ali Jinnah and arresting lyrics from songs of Madam Noor Jehan.
Upcoming and promising designer, Faraz Manan, carried forward the show with his lively collection based on western aesthetics with eastern sensibilities. The dresses were rooted in real world practicality while containing accents of experimentation.
The grand finale was by the renowned fashion icon Nomi Ansari who showcased a magnificent collection. In under a decade, the Nomi Ansari brand has become one of the most sought-after labels in Pakistan. Nomi Ansari grabbed attention with his ultra-vibrant palette. His clothes were fun and funky, and at the same time had a distinctly ethnic touch that appealed to tastes from across the spectrum. It is an appeal that he has consistently maintained. His highly inventive colour combinations and detailed craftsmanship with intricate embellishments have become his signature style.
Fashion Pakistan Week 2014 is being choreographed by HSY & Productions with back stage management by Production [021] & show production by CKO. Make-up and hair-style on Day One was by Sab’s Salon, on Day 2 by Depilex and on Day 3 by Nabila’s .Tapu Javeri has been engaged for all official photography for the event while PR of the event has been undertaken by the PR department of HUM Network Ltd.
