‘Teena’ by designer Hina Butt, set to showcase “The Splendor” at Pantene Bridal Couture Week 2013

Fashion label Teena by designer Hina Butt is set to showcase its bridal collection for the season on the 2nd day of Pantene Bridal Couture Week in Lahore. This is in the second time the label will be showing at PBCW in 2013; having previously showcased a bridal/trousseau collection in April earlier in Karachi.

For her collection titled “The Splendor”, Hina Butt has endeavored to fuse her inspiration from the beauty of nature with traditional bridal couture, creating pieces with an appeal for the modern bride. From the translucent and sheerness of intricately worked fish scales to the delicacy and opulence of flowers, ‘The Splendor’ celebrates romanticism. In terms of silhouette, the collection channels a diversity of popular trends and cuts, featuring batwing sleeves, peplum tops, exaggerated volumes and layering along with the more traditional bridal cuts. ‘The Splendor’ is based in a colour palette of versatile color combinations such as sheer beige with blooming pink and dusky purple with vintage green, adorned by the royal shades of orange and red.

Speaking about her collection to be showcased at PBCW, Hina Butt said “My brand’s philosophy has always been the creation of modern bridal wear which appeals to patrons who value a fusion of traditional techniques with modern trends and we pride ourselves of retailing bridal week with excellent value for money. We have crafted The Splendor to be a manifestation of this ethos and look forward to our second bridal week showcase in 2013”.

Hina Butt is the fashion design entrepreneur behind the label Teena by Hina Butt. Having first launched in November 2010, the label has since established a distinct brand presence in an increasingly competitive industry, under the philosophy of delivering luxury formal, semi-formal and bridal wear, at accessible price ranges, for fashion consumers in Pakistan and overseas.

About Teena by Hina Butt

Hina Butt is the fashion design entrepreneur behind the label Teena by Hina Butt. Having first launched in November 2010, the label has since established a distinct brand presence in an increasingly competitive industry, under the philosophy of delivering luxury formal, semi-formal and bridal wear, at accessible price ranges, for fashion consumers in Pakistan and overseas.

A business graduate from the prestigious Lahore University of Management Sciences, Hina Butt’s label Teena has grown organically from its initial focus on prêt a porter wear to their now popular semi-formals and formal offerings, which feature their signature modern cuts fused with unique embellishments.

The label regularly showcases at a diversity of fashion platforms nationally and internationally, and to this end has most recently participated at Bridal Couture Week and London Fashion Extravaganza both in 2013, and at PFDC L’Oreal Paris Bridal Week in 2012. Teena by Hina Butt also acts as a fashion platform to aspiring designers and fashion students, offering training through comprehensive internships, better equipping such students to understand the nature of fashion design and retail.

The label currently stocks at all major multi-brand stores and online shopping portals both locally and internationally including; Fashion Pakistan Lounge (Lahore & Karachi), PFDC (Lahore and Karachi), Latelier (Lahore and Islamabad), Tehxeeb (Lahore), Labels (Lahore), Elliment Pret (Karachi), Fashion District Lounge (Lahore), Bossini (California), Chambali (Leeds), Manchester Siara, Fashion Central and Bagit (online Stores). The brand’s flagship studio is located at 90 H Gulberg 3 Lahore.

The brand looks forward to showcasing its latest bridal wear collection at the upcoming Pantene Bridal Couture Week 2013 in Lahore.