I got the chance to visit Nida Ali exhibition as I step in I got relief from the heat of the day as the atmosphere was cool and calm, I was amazed to see what a wonderful thought of display everything was done in neat manner nothing was overdone. The turnout was excellent People were gently looking at collection but buying them recklessly as if it’s a last piece on the rack … attendant were so friendly and helpful busy giving guidelines with smile on their faces.
The collection was consisting of casual, formal, and semi-formal eastern to western cuts and style; good for all occasions. But my favorite one was digital prints and beads bottoms. The outfits’ were exclusive designed and wear well in quality and prices.
Nida Ali entered the fashion industry in 2004, but when you look at her work it seems she is working since decades very professional and devoted keeping her norms in mind she believes Pakistani women can work independently within their traditional ideals she think contribution of her talent with the culture of Pakistan can illustrate the care in the eye of every woman And can spread their & Pakistan name internationally.
One thing is still clacking in my mind and I cannot end my review without mentioning it that the way every hand was busy picking something for them self’s the collection was completely sold out within few hours as fans grabbed the limited edition pieces. That was the most eye catchy thing I ever saw at some exhibition.
After the huge success & requests receiving from her fans now for the first time Nida Ali will be taking orders for her Husn-e-taswer collection.
By Irene Johnson