Authentic and good quality musical instruments have always been hard to come by in Pakistan and the market is full of counterfeit products which are illegal to sell and buy. Therefore, musicians often have to rely on a relative or a friend coming from abroad to carry an instrument, or some part thereof, which they require.
Anyone who has had to do this knows that this is not an easy favour to ask of someone. Instruments are often very heavy and bulky taking up a lot of room. Another option for buying musical instruments has been to order them online and have them shipped in from abroad; but this has its own set of problems which very few musicians are actually willing to tackle. It is therefore a sigh of relief for Pakistani musicians that there is a music store here which offers them a solution to all their instrument purchasing problems.
V-Sel Music is one of the largest musical instrument selling outlets in Pakistan. Locally they are the official distributors for Ibanez, Washburn, Tama and Line6 and also carry Cort Guitars, Marshall Amps and Sabian and Paiste Cymbals. By stepping in as the local distributor for these well-known brands V-Sel Music has saved Pakistani musicians a great deal of hassle.
V-Sel Music imports instruments and accessories including but not limited to: acoustic, electronic and bass guitars, drum kits, skins, drum sticks, amplifiers and guitar cases. The products along with their prices are available for perusal at their flagship stores in Khadda Market Karachi and Y-Block Lahore as well as online via their official Facebook page, which is constantly updated with the latest available products: www.facebook.com/vselmusic. Theirs are the only authorized musical instrument branded stores in Pakistan.
Yasir Ejaz Sheikh, V-Sel Music’s General Manager comments about the reasons behind and benefits of opening V-Sel Music in Pakistan: “We, at V-Sel Music, believe that in a world wherentime flies and pressure is inherent, music is a natural stress reliever. It refreshes the soul and nourishes the well-being. Music is for everyone.
Our store is dedicated to bringing the benefits of music to the community. V-Sel Music’s main showroom is the largest musical instrument store in Pakistan, with its sub-dealers across the country, offering the widest range of products as well as the most comprehensive services to support the music industry.
We satisfy every need for instruments, accessories, etc., for all music lovers. In fact, anytime you step into our store, you instantly feel the enormity of the realm of music and the exciting creative potential of everything under our roof.”
V-Sel Music not only imports good quality instruments at affordable prices but they also save musicians the hassle of dealing with customs when they get instruments delivered to them in Pakistan, on their own.
Musicians can order any product from V-Sel’s partner brands and V-Sel Music will order it from them, saving the customer from issues they face. The store is also constantly offering their customers great discounts and deals on various high end products, all of which come with warranties.
V-Sel Music also has a band named V-Sel The Band, which is, as the name suggests, an off shoot of the actual store. V-Sel The Band has in the past won the “Strings Koi Aney Wala Hai” contest on Aag TV.
The band comprises of Nauman Vohra on vocals / keyboards who is also CEO of V-Sel Music and Yasir Ejaz on vocals / guitars, who as mentioned earlier, also acts as General Manager for V-Sel Music. Their first debut video ‘Sarzameen’ was produced by and released on Aag TV on 14th August’08.
If you are a musician and have eagerly been looking for a place where you can purchase high quality musical instruments, what better place is there to purchase one, than from people who are in the industry themselves. Log on to the V-Sel Music Facebook page www.facebook.com/vselmusic and check out the goods!