Heavy bikes have always been of great interest to a growing number of motorsports enthusiasts in Pakistan. Unfortunately many of the people who own them do not have a lot avenues to ride them, or an available platform to show off their collection of very fast & furious bikes which they have devotedly collected. Levi’s® believes in supporting and encouraging positive sports in the country, which is why it is holding a two day biker’s related activity at its new flagship store at 9c M M Alam Road, Lahore.
The activity held on 4th and 5th October 2013, between 6pm and 8pm, which include a visit to the store by a posse of bikers belonging to the Xtreme Motorsports Club, headed by Omer Zia. “We [club Xtreme] feel immense pleasure on being a part of such an activity organized by Levi’s®. Bikes and jeans have a great relation to each other as both are style statements. Bikers need the toughest jeans to endure their riding and we feel Levi’s® deliver on that. We are grateful to the brand that it has organized an activity involving bikers in Pakistan as it is a very rare happening over here”, comments Omer.
People visiting the store during the activity enjoyed a league of impressive sports and heavy bikes, as well as met the riders. The bikes on display included:
Yamaha R1 2012
Yamaha R1 2011
Yamaha R6 2008
Yamaha R6 2010
Yamaha R6 2011
Suzuki gsrx 2010
Harley Davidson V ROD 2010
Suzuki Boulevard 2010
Honda Shadow Aero 750
Visitors to the store also treated to a percentage off on all products inside the store, during the activity timings, on both days. For those who spot & click with their cameras, maximum bikes at the store, they entered into a competition to win a free wardrobe.
The biker’s activity also aimed at celebrating the introduction of the Levi’s® Commuter jeans in Pakistan. Levi’s® Commuter jeans are specifically designed to provide ease and comfort to the biking enthusiast.
With a wider, tapered leg for more room and just the right amount of stretch these are the perfect jeans for riding around in. The Levi’s® Commuter line’s tapered leg prevents it from snagging in the bike chain while the soft, stretchy material makes it the perfect jean to wear for any outdoor activity. A great safety feature on the Levi’s® Commuter 511 jeans is the 3M Scotchlite Reflective Tape present on the interior cuff of the pant leg, which makes it even more perfect for riders across Pakistan.
To those who don’t bike, this range fits in well as THE fashion item to have as a part of your wardrobe, owing to its sexy look. Many celebrities are spotted wearing the Commuter line on various occasions.
Levi’s was created in 1873 and to this day are the most popular jeans worn around the world. They are the most successful and widely recognized jeans. Levi’s provides its customers with the widest range of products possible because they believe in providing quality products and services. It is through these quality products that Levi’s earns the trust and loyalty of their customers’ worldwide. Even though Levi’s has been around for so long their commitment to innovation continues. They have been a part of history and change in the world and continue to be so.