Having recently made it big in India, InQishaaf, now known as an internationally chart-topping Pakistani band, has finally released the video for its popular number ‘Kash Aisa’ in Pakistan, via its official Facebook page – www.facebook.com/InQishaaf
With over 300 likes and 80 shares received on Facebook already, the ‘Kash Aisa’ video is quickly gaining popularity and positive feedback with every passing day. One happy fan said, “Heard it … felt it … shared it”.
The video has been produced by Incision Films with Arsalan Khan & Tayyab Raza having contributed as Directors of Photography. The video has been edited by Nouman Ali and the music for the song has been produced by Taimoor Mirza. Popular and very attractive Pakistani model Falak Shaikh plays the female love interest role in the video.
The video for ‘Kash Aisa’ was interestingly shot at three different locations:
‘Kash Aisa’ is the first track off InQishaaf’s internationally launched second album ‘Kissa’, which was released by Times Music [India] earlier this year in India, Bangladesh, Sri Lanka, Bhutan and Nepal.
Talking about the theme behind the song and concept behind the video of ‘Kash Aisa’ Shariq Khan and vocalist Shoaib Durrani explain: “The song is a ballad addressing a boy’s love interest who never really realized how the boy felt for her. She considered him a very good friend.
She went along living her life peacefully unattached, and the boy longed for her love. He wanted nothing more than her to feel the love he had for her. The video aims to portray the same and the sadness of the situation of it all”.
Commenting on how it feels to finally see the video for ‘Kash Aisa’ released, Allan says: Kash Aisa has been one good experience regarding the making of the video, and I am so happy that it has been released.
I am confident that it will continue to receive positive feedback owing to the love and care which has been put into its production and direction. Music keeps the soul alive and we are losing its essence due to the lack of support musician’s face in Pakistan. InQishaaf will continue to fight its way up no matter what”.
InQishaaf released their debut album ‘Khwaabon aur Khaak ki Kahani’ in 2010/2011 in the three major cities of Pakistan, namely Karachi, Lahore and Islamabad. The album was produced with the help of music producer Mirza Taimoor Baig and was distributed by Sonic enterprises.
InQishaaf’s sound comprises a unique blend of soft ballads and alternative rock. It is a fusion of eastern and western influences. Their album ‘Khwaabon aur Khaak ki Kahani’ was the 2nd highest selling album for 13 weeks straight in Pakistan.
In 2011 the band appeared on the local Beenish Khan show ‘Music is my life line’ on Radio 1 FM91 as well as various other shows on The Musik, Dawn, MTV Pakistan, Indus and FM 107 Karachi and ever since, their popularity has been steadily climbing. Hello! Pakistan also did an in depth article on the band in their 2012 October/November issue. In 2013 the band is lined up for various media interviews and gigs.
In 2012, InQishaaf accomplished a big step forward, by signing a contract with Times Music India for the release of their second album ‘Kissa’. As a result, ‘Kissa’ was released earlier this year in India, Bangladesh, Sri Lanka, Bhutan and Nepal making InQishaaf a truly international act. Allan Smith joined InQishaaf as drummer at the time of the recording for their second album.
‘Kissa’ is InQishaaf’s international album with an old school rock sound to it. It made it to the Top 5 best-selling albums on the No. 1 online shopping portal in India – oklisten.com. In April of 2013 InQishaaf was featured on MTV India on the popular show MTV Roots.
Earlier this year The Times of India ran an ad in multiple cities across India advertising InQishaaf’s new album. They have featured the band as the ‘torch bearers for the Sufi pop sound that India loves from across the border.’
InQishaaf has commented on Oklisten.com regarding their album ‘Kissa’ describing it as being “the recognition of music, talent, art and expression that traverses every caste, creed, age and perspective. It converges at a cornerstone of emotions-the aggression for progress, the happiness in life, spirituality and so forth.”