ChenOne, the leading lifestyle retail store chain, announced the launch of the Mid-Summer collection of their leading lawn brand Pareesa. The new collection features 15 new designs and is currently available in all ChenOne outlets nationwide.
The new Pareesa Mid-Summer collection features 15 new designs in a diverse palette of colours featuring shades such as emerald (the colour of the year) deep lavender, saffron, earth red with a variety of pastels and hues.
5 designs are in a single colour theme with 6 designs available in 2 diverse colourways. The collection also features single piece shirts which can be worn in combination with other clothing and 9 designs which are available in 3 piece suits.
Outfits from the new collection are currently available in attractive price points ranging from PKR 2,799 to PKR 2,999 making the outfits an ideal option for early Eid shoppers. Currently available in unstitched variations options only, stitched versions of the outfits featuring detailed embroidery will soon be available in early July 2013.
Speaking about the new Mid-Summer Pareesa Lawn Collection 2013, fashion designer Sahar Atif said, “The new Mid-Summer Collection consists of subtle patterns that project an ethnic feel which truly encapsulate the essence of summer.
We have taken the Pareesa brand into new territory by opting for a more traditional and cultural style, which is a change from Pareesa’s otherwise contemporary design mantra. Our new range of prints are elusive, feminine and timeless in nature. We hope that our discerning consumers will find the new collection to their liking!”
The Pareesa Lawn Collection 2013 designed by Sahar Atif is the brand’s contemporary take on the classic summer fabric and features an ethnic line of prints employing sub-continental embroideries and motifs. The launch of the brand’s new Mid-Summer collection follows its recent participation in the Voile segment of the 6th PFDC Sunsilk Fashion Week 2013.