Yogen Früz, the world’s largest frozen yogurt and smoothie chain, inaugurated another exciting outlet in Johar Town, Lahore with a fun and froyo filled launch event. The venture has been taken up by Victory Foods.
VICTORY foods has been formed by two very determined and propelling entrepreneurs to establish food and food related business. The partnership of two friends with a long term vision, is bound to perform well and achieve its benchmarks.
The master franchise of the Canadian desserts chain was acquired by MFK Foods in Lahore, Pakistan and this is their “fifth launch in six months”. Premising the official opening for general public, the exclusive launch event created quite some purr among the young urban crowd . The success of such ventures reveals Pakistan’s potential to attract foreign investments.
Yogen Früz offers over 60 soft serve flavors, 7 combinations of smoothies and 50 toppings. Perhaps the most enticing feature is Yogen Früz’s signature “mix it”; which are create-your-own yogurt/fruit mixes made from non-fat frozen yogurt and any of the 16 varieties of flash-frozen fresh fruit. The mixes are made to order and mixed in the company’s proprietary machines right in front of the customer. The non-fat yogurts (as well as the dairy smoothies) are packed with probiotic cultures.
Cheeky Joe’s teaming up with Yogen Früz, is another enticing element for everyone to rush towards this delightful treat. The story of How Joe Got Cheeky began in August 2007 when a young man and a lady got struck with the idea of selling the finest coffee to the countrymen. The magic in taste, being passed down for 12 centuries.
Cheeky Joe’s adjoining Yogen Früz, became irresistible for the young peppy crowd and the bustle during the inaugural event proved this. A nice scrumptious menu including cold and hot beverages along with a mouth-watering range of stuff to eat is going to delight everyone’s palate.
Yogen Früz, based in Toronto, Ontario, Canada, is an international chain of frozen yogurt and smoothie stores that also serves healthy alternative food products. Yogen Früz has 1300 locations operating in over 42 countries around the world. Yogen Früz pioneered the frozen yogurt category in Canada when it opened its first store in 1986. It remains a category leader with its broad menu, unique blending system, added probiotic cultures, distinctive store design and more than two decades of global operation. The brand was recognized by Entrepreneur Magazine for its accomplishments and rated the number one Franchise in the World in 1999 among the Franchise 500. Earlier this year, Yogen Früz is rated one of the top 500 Global Franchises over 20 years.