Indeed, Lala’s latest collection Madham Vol.2 is an extension of the acclaimed Madham series and focuses on traditional elements incorporating traditional Kashmiri & Islamic embroideries through bold crashing hues. A combination of lawn, satin & chiffon, Madham Vol.2 features vivacious floral colour-ways in 8 different designs. Madham Vol.2 will be available at all leading stockists across Pakistan from Tuesday 11th June onwards.
On Lala Textiles’ launch of Madham Vol.2, Pervez Lala – CEO of Lala Textiles said “With the nationwide launch of Madham Vol.2, we are providing Lala enthusiasts an option to create their own designs and incorporate custom add-ons such as satinpatti , neck embroidery, patches, laces, bunch and back moti’s.”
Having started as a trading house in Pakistan in 1947, the Lala Textiles brand launched its first retail label in 1972 and has today grown to encompass seven diverse retail brands providing accessible summer; mid-summer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic.