Following Lala Textiles’ participation at the 6th consecutive prêt a porter Fashion Week, PFDC Sunsilk Fashion Week 2013 on 27th April 2013, the renowned textile brand is set to launch Madham Vol.1 by Lala today, 20th May 2013.
Indeed, Lala’s latest collection Madham Vol.1 has been designed to bring forth traditional elements through traditional designs of patches and laces. Incorporating traditional Kashmiri & Islamic embroideries through bold crashing hues, the collection features vivacious floral colour-ways in 6 different designs. Madham Vol.1 will be available at all leading stockists across Pakistan 20th May onwards.
On Lala Textiles’ launch of Madham Vol.1, Pervez Lala – CEO of Lala Textiles said “With our showcase of Ethnic Chic 2013 at PFDC Sunsilk Fashion Week, Lala is proud to keep with the brand’s commitments in providing quality designs with various variations of our traditional elements through the launch of Madham Vol.1.”
Indeed, having started as a trading house in Pakistan in 1947, the Lala Textiles brand launched its first retail label in 1972 and has today grown to encompass seven diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Vintage, Sana & Samia, La Femme, Kesa, Brocade, Khaddi & Lala Classic.