Following the showcase at Fashion Pakistan Week 5 with the collection “Kayseria’s Summer Journey”, Pakistan’s pioneering designer textile brand, Kayseria, is set to launch their Prèt a Porter line, “Kayseria Prèt”, with its runway debut at PFDC Sunsilk Fashion Week’s high street platform, on the 29th of April, 2013. The brand will also be showcasing its Summer II collection for 2013, “Kayseria’s Summer Journey II” during the Voile show segment of the fashion platform on 26th April 2013.
Indeed, the Kayseria Summer Journey II collection is bright, electric and alive, based in Neons. Using special dyes on stretchable jacquard, the international neon trend has been craftily adapted by Kayseria to suit the climate. Giving patrons the freedom to style their prints to their individual taste, the Kayseria Summery Journey II collection commits to taking audiences from boring to fun with the magic of neon.
With Kayseria Prêt a Porter fashion showcase, the brand debuts its much anticipated Prèt wear. The collection is being launched with three distinct inspirations; from folk art, contemporary evolutions and traditional heritage see across three lines; Rawayat, Virsa and Kontemporary. With each line boasting an individual colour palette, Virsa comes in bright festive shades of Reds, Greens, Blues and Yellows, Kontemporary in practical black, white & grays and riwayat, in royal shades of emerald green, red & ivory white.
Kayseria Pet’s design team has used unique cuts and silhouettes with bold, volume sleeves with tapered hemlines for the Virsa line; cubical cuts with slim short sleeves for Kontemporary; and flowing kurtas & princess cut long shirts with traditional churridar & trousers for Rawayat reflecting the subcontinent umbrella flare. With fabrics used such as pure cotton lawn, fine cotton Swiss, pure cotton karandi and pure silk chiffon, Kayseria Prèt comes in over 20 different designs with plans to introduce new designs each week in store and will be available in six sixes, from XS to XXL.
On the launch of Kayseria Prèt, Art Director at Kayseria, Waleed Zaman said, “Kayseria Prêt is very much a natural evolution for our brand and we are thrilled to be able to launch this now in 2013, owing to popular consumer demand. Our Prèt a Porter is all about enjoying the experience of styling. We’re not a brand that dictates the trends; instead, it’s about putting together a look in your own way and for yourself. That philosophy, combined with the affordability of the quality product, truly gives our consumer buying convenience.”
Kayseria’s Summer Journey II 2013 is now available at over 50 Kayseria outlets across 5 countries. Following the PFDC Sunsilk Fashion Week showcase, Kayseria Prèt will be available in Lahore at Kayseria’s Flagship stores in Model Town Link Road, Y Block – DHA, Lahore and in Dolman City Mall in Karachi. Kayseria Prèt will also available at the PFDC High Street Store at Mall 1 in Lahore.