Following the announcement of Nida Azwer’s debut collection of boutique and limited edition of unstitched lawn prints in Karachi, Nida Azwer’s debut collection of unstitched lawn was previewed in Lahore at an exclusive event on the 17th of March at the Tenth Avenue on M MAlam, where the brand’s ambassador Humaima Malick was also present.
Managed by J&S with Public Relations by Lotus, the exclusive preview was attended by designers, media personalities and socialites alike.
Priced at a range between PKR, 3,500 – 5500 for unstitched three piece outfits, the Nida Azwer Atelier introduced 10 original designs, individually titled: Iznik Pottery, Casa Florence, French Trellis, Very Vintage, Fleur DE Lis, The Phoenix, Masai, Monarch Butterfly, Turki, Greek Ornament. The Nida Azwer S/S 13 debut limited edition lawn collection is an eclectic mix of fun, quirky and classy designs. For her S/S 2013 limited edition collection, Nida Azwer buttons, hand embroidered buttons, handmade tassels and Nida Azwer’s signature screen prints, embroidered motifs and pockets as seen in add ons and accessories.
Speaking about collaborating with Nida Azwer, brand ambassador Humaima Mallick said “I’m delighted to be the brand ambassador for Nida Azwer; the lawn collection is chic, smart, elegant and timeless, something I look personally look for in everything I wear. I just love the theme of the designs and the fabric is exquisite. The quality of its shines through when you wear the material. Super soft and super fine.”