‘Couture’ is a multi-designer fashion house with its forte in promoting new talent. Couture believes in introducing new trends, keeping in vogue with the prevailing trends and cuts. The house of Couture stocks prêt and enables its customers to place customized made-to-order pieces by linking them up with the stocking designers.
Couture invited its customers, celebrities, press and media to its fashion Carnival on Monday, 13th August 2012, to a multi-designer fashion showcase and experience some talented designers work.
The collections presented by A.D.I, Allie Sue, Nazia Malik, Maria Rao, I K (Irum & Komal), Meetaali, Mahagony, SM Collection, Saman’s, Sana Yasmin, Erum Nida (Chunnat), Nadya’s Visage and JV’s by Javeria Zeeshan, were elegant, ethereal, utterly distinguishable, and refined yet ever evolving, perfectly what one expects from fresh designers, giving a couture lady a style that is unique and embodies her individuality and character.
Talking about the stores ideology and its clientele, Ali Naqi (C.E.O, Couture) said, “Couture is a home to a woman who aspires to look flawless yet practical, appealing yet strong, a woman who knows what she wants and knows how to achieve it. Couture is the art and business of designing and selling highly stylish and fashionable clothing for women. Couture’s aim is to promote designers and provide a platform to showcase and generate income.”
With a multitude of vibrant designers under its roof Couture promises you a fresh experience every time you walk in to the store. At couture you don’t make just a purchase, instead you purchase a lifestyle.
To commemorate this event Couture organized a small fashion showcase with a variety of hors d’oeuvres and refreshing summer drinks. The PR for the event was handled by Tehmina Khaled and her team at TakeII.
Make this festive season joyous and celebrate the celebrity in you!