[Lahore: 16 February 2010] An exciting initiative by the Pakistan Fashion Design Council (PFDC) and Sunsilk, February 16th – 19th 2010 marks the debut of their first ever fashion week in Pakistan. PFDC Sunsilk Fashion Week will be held in the historic city of Lahore and will feature 4 days of fashion by over 32 designers, encompassing both the leading names from the industry as well as emerging talents. Each day will feature 8 ramp shows with 8 distinct designers who will showcase 20 creations from their respective collections. The debut PFDC Sunsilk Fashion Week will be styled and choreographed by the creative team at Sabs the Salon and managed by Catwalk Productions with Public Relations by Lotus.
Participating designers include Ali Xeeshan, Ammar Belal, Asifa & Nabeel, Asian Institute of Fashion Design, Body Focus Museum, Élan by Khadija Shah, Hajra Hayat, Hoorain, HSY, Kamiar Rokni, Karma, Khaadi, Maria B, Mehdi, Munib Nawaz, Muse, Nayna, Nickie Nina, Nida Azwer, Nomi Ansari, Pakistan Institute of Fashion Design, Rehana Saigol, Rouge, Saai by Sahar Atif, Sadaf Malaterre, Sarah Salman, Shaiyanne Malik, Sobia Nazir, Sublime by Sara Shahid, Tazeen Hasan, Teejays by Feeha Jamshed, Yahsir Waheed, YBQ.
Announced in 2009, fashion week will be held twice yearly within different cities of the country and aims to provide a sustained platform highlighting the Pakistani design prowess, craft and aesthetic. Indeed the main objectives of this week are not only to showcase the country’s diverse repertoire of creative talent but to create meaningful business relationships and to facilitate interaction between designers, trade buyers and the media. Speaking about the PFDC Sunsilk Fashion Week, Chairperson Sehyr Saigol has said: “It is with immense pleasure that the Pakistan Fashion Design council brings to Lahore our first ever fashion week…Along with presenting both cutting edge and classic fashion of over 32 designers from across Pakistan, this event will also work towards formalising the processes needed to help commercialise Pakistan’s fashion industry. Through PFDC Sunsilk Fashion Week, we endeavour to offer a platform which encourages the business of fashion, awareness of fashion, and infuses new and fresh talent into the industry.”
Chairman Unilever Pakistan, Ehsan Malik has said “We at Sunsilk believe that beauty and fashion are inherent in the DNA of our consumers. Through Sunsilk’s association with Pakistan’s first ever fashion week in Lahore, Unilever Pakistan would like to reinforce its deep rooted commitment towards development of the fashion and beauty industry”
The council and Sunsilk have also announced their next fashion week, this time in the city by sea, Karachi, scheduled for September 2010.