For Eyes that Speak Volumes

The trend setting cosmetics brand Maybelline New York has recently launched a ground breaking 12 hour formula of its renowned Colossal Kajal, in Pakistan. One of Maybelline’s most celebrated products internationally, the launch of Maybelline’s Colossal Kajal 12 hour in Pakistan is in line with their global mission of bringing trends from the catwalk to the sidewalk.

The Extra Black Maybelline Colossal Kajal 12 hour creates smudge-free bold lines that last for up to 12 hours. Fortified with 5 enriching ingredients; Olive Oil, Esters, Emollient Butter, Vitamin-E, Vitamin-C Derivative & Conditioning Agent, the new formula not only beautifies eyes, but soothes and nourishes them as well.

At Maybelline New York, we believe in the importance of high quality products at accessible prices. The Colossal Kajal 12 hour formula is exactly that – it is one of our bestselling products and we are excited to launch this here in Pakistan”, said Moazzam Ali Khan, General Manager Consumer Products Divison, L’Oreal Pakistan.


I highly recommend the new Maybelline Colossal Kajal. The new formula is creamy, soft and glides easily on my lids and has a deep black pigment that deliver intense color and the blackest shine with color that does not smudge or fade. The Kajal doesn’t sting the eyes as other Kajal’s tend to – now anyone can pull off the winged liner look easily as the Maybelline New Colossal Kajal features a unique tip that glides smoothly for even application. Coming to my favorite part, the Kajal stays on the eyes for a solid 12 hours! “said Raana Khan, Maybelline’s Make-up Artist of the year

Maybelline New York recently launched the new 12 hour formula of its worldwide bestselling Colossal Kajal, in Pakistan.

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